Language - The language is conventions such as images, text, music and videos.
Insititution - Companies such as Viking FM, BBC and ITV.
Ideology - Ideology is what i would be selling EG, cars, radios and TV's
Audience - Audience is who the product would be related too such as Cbeebies is aimed at 1 -10 year olds
Representation - Representation is how you see a character in say a film or a TV Show.
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